13 września 2024, 17:18
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Apple is offering rare iPhone discounts in China
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Apple is offering temporary discounts on its iPhones and
other products in China, in an extremely rare move for Apple
that comes as competition within Asia’s smartphone market
grows more intense.
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yid.com
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As part of a sale pegged to the Lunar New Year event,
Apple’s official Chinese website is listing discounts of
up to 500 RMB ($70) on the latest iPhone lineup. Other
flagship Apple products, including the Mac and iPad, are
also going to be discounted up to 800 RMB ($112) and 400 RMB
($56), respectively, as part of the promotion, which runs
from January 18 through January 21.
Although third-party sellers at times discount Apple
products, Apple itself very rarely offers deals or sales,
part of its effort to maintain a premium brand image –
something that has been particularly important as Apple
seeks to attract high-end buyers in China.
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The move to slash prices on the iPhone comes just over five
months after Chinese tech giant Huawei released its latest
smartphone, the Mate 60 Pro. The Huawei smartphone has been
eagerly embraced by Chinese consumers – so much that its
use of an advanced chip has come under scrutiny from US
officials.
Around the same time that Huawei’s marquis smartphone was
released, the Wall Street Journal reported that China had
banned the use of iPhones by central government officials,
citing unnamed people familiar with the matter. A Chinese
government spokesperson, however, later denied that China
had issued any laws or rules to ban the use of iPhones.
